Cherie-Anne Baxter-Blyth

Exit Partner

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Melo | Cherie-Anne Baxter-Blyth
Keen football fan
Favourite holiday destination is San Francisco
Cherie-Anne can play Beethoven and Chopin on Piano!
  • Board
  • Exit
  • Operations
  • Progress

What Cherie-Anne wants you to know

Cherie-Anne brings creativity, commercial clarity, and a real passion for people to the Melo Exits team. A Fellow of the Chartered Institute of Marketing with over 10 years in financial services, she’s helped businesses shape their brand, connect with clients, and grow with confidence.

 

But what really matters? She’s done it herself. Cherie-Anne built, scaled, and successfully exited her own financial advice firm before joining Melo. She didn’t just watch from the sidelines. She led the pitch process, handled due diligence, liaised with lawyers, accountants, and buyers, and navigated the emotional highs and lows of selling a business she’d poured her heart into.

 

That means when she supports business owners through their own exits, she brings a rare mix of strategic insight, operational experience, and human understanding, plus lots of calm clarity, and a bit of sparkle.

Let’s cut to the chase

Been there, done that

years in running and leading businesses at board level
Built and sold a successful financial advice firm
Fellow of the Chartered Institute of Marketing
Champions Diversity in financial services
https://melo.co.uk/wp-content/uploads/2024/04/cup-of-tea.png

Cherie-Anne is a talented photographer – she’s won awards for her work, and one of her pieces even featured in Bath’s Museum of Architecture.

Their philosophy of "culture before cash" and genuine desire to make sure that business owners get the best possible fit and overall deal means I recommend them highly.
Dominic Rose
Ben took the time to listen, understand what we wanted to achieve and provide insight from his years of experience. I feel comfortable that we are being guided by someone who knows what they are doing and, more importantly, listens to what we want and does what he says he’ll do.
Pete Summerbee
Training & Competence Manager
Vicki and the team provided first-class support when we were purchasing a business. They have a great ability to see the commerciality and be open in their dealings with clients. This is very welcome at what is a stressful time, whether you are selling or buying a business.”
Helen Gott
We had a great experience working with Ben and Izzy on strategic marketing workshops. They were a huge support from start to finish, thanks to their talented facilitation and organisational skills. Their knowledge and understanding of the financial planning profession was a big bonus too.
Debbie Brindley
Marketing Manager

Feeling nosy? See what
the rest of us can do

Say hello to our handpicked crew of experts who know a thing
or two about how a business lifecycle works.

  • Board
  • Progress
  • Exit
  • Operations

Victoria Hicks

Group CEO

Ben Wright

Chief Innovation Officer & Director of Progress

Stuart Hicks

Group Chief Operating Officer

Catherine Slaven

Business Manager

Kath Harvey

Head of Progress

Louen Davis

Operations Manager

Tom Wotton

Director of Finance & Exit Partner

Tom Bagley

Operations Director

Rebecca Parry

Executive Assistant & Marketing Coordinator

Nicola Wright

Progress Partner

Shammah Gwedegwe

Project Co-ordinator

Stephen Ford

Exit Partner
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