Business Strategy

What is the Business Strategy Workshop?
Most advice businesses have created a business plan at some point, but often it ends up in a folder gathering dust. Strategy is only effective when it’s simple, visible and used consistently to drive action.
One of the main issues we see is businesses confusing tactics with strategy. Tactics are decisions in isolation: opening a new branch, hiring someone, creating a new service level. They make sense in the moment, however, without understanding where you’re heading these decisions can pull you off course, drain cash and block progress towards your real goals. Strategy is different: it’s the bigger picture of what you’re aiming towards. Once you have a strategy, decisions become easy. “Will this get closer to our end goal or not?”
Our Business Strategy Workshop helps your team define your long term vision and then turn it into a practical plan. Together we’ll define clear goals, set quarterly priorities and create scorecards that track what matters most. Along the way, we’ll introduce tools like action trackers and meeting rhythms that keep progress visible and accountability alive.
You’ll leave with clear long-term goals and an actionable strategy that gives the whole business clarity, structure and purpose.
What’s the benefit for your business?
A clear, living strategy gives your leadership team structure, focus and accountability. It gives everyone a “north star”, making decisions easier, keeping you on track and helping you spot issues before they become problems.
- Clarity on long term goals.
- Smarter decision making.
- Stronger accountability.
- Momentum to keep everyone on track.


What to expect
The result is a practical strategy that runs through every decision, meeting and priority. It gives your business clarity, structure and momentum, making sure goals don’t just sit on a page, but influence everyday decisions and actions.
What people said about learning with Melo
Ben took the time to listen, understand what we wanted to achieve and provide insight from his years of experience. I feel comfortable that we are being guided by someone who knows what they are doing and, more importantly, listens to what we want and does what he says he’ll do.
Ben is thoughtful, inquisitive, knowledgeable, and forward-thinking. His support and insight helped hugely to deliver a first-class and rewarding session to a room of senior industry figures.
We had a great experience working with Ben on strategic marketing workshops. They were a huge support from start to finish, thanks to his talented facilitation and organisational skills. His knowledge and understanding of the financial planning profession was a big bonus too.
Want to talk things through?
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